Cookies Policy
Last updated: 08-08-2025
This Cookie Policy explains how Alexander & Co ("we," "us," or "our") uses cookies and similar technologies on our website to enhance your browsing experience, personalize content, analyze traffic, and provide relevant advertisements. By continuing to use our Website, you consent to the use of cookies as outlined in this policy. Please review this policy carefully to understand what cookies are set, how they are used, and what options you have.
1. What Are Cookies?
Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide a better and more personalized user experience. Cookies may also help to analyze website traffic or track marketing campaigns.
2. First-Party vs. Third-Party Cookies
There are two types of cookies used on our Website: first-party cookies and third-party cookies.
- First-Party Cookies: These are cookies that are set directly by our Website. They are essential for enabling basic functions such as remembering your session or preferences, and they can only be accessed by our domain.
- Third-Party Cookies: These are cookies set by external parties (such as Google, Facebook, etc.) who may provide services like analytics, advertising, or social media integration. These cookies can track your activity across multiple websites and are used for purposes such as targeted advertising, tracking, and analytics.
3. Types of Cookies We Use
We use the following types of cookies on our Website:
Essential Cookies
These cookies are necessary for the operation of the Website and help make it functional. They are required for basic website features, such as keeping track of your preferences and enabling smooth navigation.
- PHP Session Cookies (First-Party Cookie)
- Purpose: To remember your session preferences (e.g., blog filter, settings, etc).
- Cookie Storage: Temporary (deleted when the browser is closed).
- Consent: Not required; these cookies are strictly necessary for the functionality of the Website.
- Local Storage Item for Cookie Preferences (First-Party Cookie)
- Purpose: To remember your cookie consent preferences so that we can apply them the next time you visit our site.
- Cookie Storage: Persistent (remains on your device until you clear your browser's local storage or after 2 years).
- Consent: Required to track your cookie preferences.
Performance Cookies
These cookies collect information about how visitors use the Website. They help us improve the functionality and performance of the site by gathering analytical data.
- Google Analytics (GA4) (Third-Party Cookie)
- Purpose: To collect website traffic data and analyze user behavior to improve user experience.
- Cookie Storage: Persistent (stored for up to 14 months or as specified by Google Analytics settings).
- Consent: This cookie will only be activated if you accept the use of cookies through our consent banner or select the toggle for analytics cookies.
Ads Cookies
These cookies are used for advertising and marketing purposes. They help us serve personalized ads and track the performance of ad campaigns.
- Google Ads Cookies (Third-Party Cookie)
- Purpose: To serve targeted ads based on your interests and track ad performance.
- Cookie Storage: Persistent (for up to 90 days or as specified by Google).
- Consent: These cookies will only be activated if you accept the use of cookies through our consent banner or select the toggle for advertising cookies.
- Manage Preferences: You can manage your Google Ads settings and customize your ad preferences at any time by visiting Google Ads Settings.
- Google Ads User Data Cookies (Third-Party Cookie)
- Purpose: To collect data about your interactions with Google Ads, such as whether you clicked on a specific ad or completed a conversion action (e.g., made a purchase, signed up for a newsletter).
- Cookie Storage: Persistent (for up to 90 days or as specified by Google).
- Consent: These cookies will only be activated if you accept the use of cookies through our consent banner or select the toggle for the "Send User Data" cookies.
- Manage Preferences: You can manage your Google Ads User Data settings at any time by visiting Google Ads Settings.
- Google Ads Personalization Cookies (Third-Party Cookie)
- Purpose: To personalize the ads shown to you based on your online behavior and interests, enhancing your ad experience.
- Cookie Storage: Persistent (for up to 90 days or as specified by Google).
- Consent: These cookies will only be activated if you accept the use of cookies through our consent banner or select the toggle for "Ads Personalization" cookies.
- Manage Preferences: You can manage your Google Ads Personalization settings at any time by visiting Google Ads Settings.
4. List of Cookies
If you choose to accept all cookies, the following cookies may be set on your device. Below is a table summarizing each cookie's name, purpose, provider, expiry time, and type.
| Cookie Name | Purpose | Provider | Expiry | Type |
|---|---|---|---|---|
| PHPSESSID | Stores session data to maintain user preferences during the visit. | Alexander & Co | Session (deleted when browser closes) | Essential (First-Party) |
| local storage data | Stores your cookie consent preferences. | Alexander & Co | Persistent (up to 2 years) | Essential (First-Party) |
| _ga | Used by Google Analytics to distinguish users and track website usage. | 2 years | Performance (Third-Party) | |
| _gid | Used by Google Analytics to distinguish users and track website usage. | 24 hours | Performance (Third-Party) | |
| _gat | Used by Google Analytics to throttle request rate for performance optimization. | 1 minute | Performance (Third-Party) | |
| IDE | Used by Google Ads to track and deliver personalized ads. | 1 year | Ads (Third-Party) | |
| ANID | Used by Google Ads for advertising personalization and tracking. | 1 year | Ads (Third-Party) | |
| gac | Used to store campaign information for Google Ads. | 90 days | Ads (Third-Party) | |
| _gcl_au | Used by Google AdSense to experiment with ad efficiency. | 3 months | Ads (Third-Party) | |
| _ucf | Used by Google Ads to track user interactions with ads. | 90 days | Ads (Third-Party) |
A full cookie list can be accessed via our cookie banner or by contacting us.
5. Cookie Consent Management
When you first visit our Website, you will be presented with a cookie consent banner that allows you to manage your preferences. You can:
- Accept all cookies by clicking "Accept All Cookies."
- Customize your preferences by selecting the specific types of cookies you want to enable or disable (e.g., Analytics, Ads, Personalization).
- Reject non-essential cookies by selecting "Accept only essential cookies" or by disabling specific categories of cookies.
If you choose to accept only essential cookies, only the essential cookies (PHP Session Cookies) will be placed on your device. All other cookies, including those for Analytics, Ads, User Data, and Personalization, will be disabled unless you change your preferences later.
6. Manage Your Preferences Later
If you wish to update or modify your cookie preferences at any time after your initial selection, you can do so by clicking the following button:
7. How to Control and Delete Cookies
You can control and manage cookies through your browser settings. Most web browsers allow you to delete cookies or prevent them from being set. However, please note that blocking or deleting cookies may impact your user experience and functionality of the Website.
For more information on managing cookies in your browser, you can visit the following links:
8. Third-Party Cookies
We use third-party services (such as Google Analytics, Google Ads) that set cookies on your device. These third-party providers may use cookies to collect information about your online activity across websites. Please refer to the privacy policies of these third parties for more information on how they collect and use your data.
- Google Privacy Policy: https://policies.google.com/privacy
- Google Cookie Policy: https://policies.google.com/technologies/cookies
9. Data Retention
The information collected by cookies is retained for varying periods of time depending on the type of cookie. Session cookies are deleted when you close your browser, while persistent cookies may remain on your device for up to 90 days or longer, unless deleted by you.
10. Updates to This Cookie Policy
We may update this Cookie Policy from time to time. Any changes to this policy will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically to stay informed about how we use cookies and your options.
11. Privacy Policy
For more information on how we collect, use, and protect your personal data, please refer to our Privacy Policy.
12. Contact Us
If you have any questions or concerns about our use of cookies or this Cookie Policy, please contact us at:
Alexander & Co
Email: admin@alexanderestateagents.co.uk
Phone: 01603-663366
By continuing to use our Website, you acknowledge that you have read and understood this Cookie Policy.